Bringing top-tier consulting rigor to startups and nonprofits whose ideas have outgrown their business model.
Together we build the plan that funds the vision.

I bring top-tier consulting rigor to startups and nonprofits whose ideas have outgrown their business model.
Together we build the plan that funds the vision.

You may be carrying the weight of the decisions and the work, working on several exciting ideas or already running something that needs a clearer revenue strategy. We'll help you decide what to focus on, find out what customers want and take the next steps in a way that fits your goals and the time you have.
People are excited and your offers are full, but revenue isn’t keeping up and the team is burning out.
You already do great work and have a vision to scale. You need a funding strategy and a pitch that holds up with investors, donors or grantmakers.
Your organization runs on passion and a few loyal funders, and you need a reliable plan for next year’s money.
As co-founder and Executive Director, I built the funding strategy from scratch
Secured early backing from a private foundation, plus donated operating space for the first year
Built a revenue mix of donations, memberships and service fees
Reached six figures in revenue in the first year
Grew to 120+ active members and $300K+ raised, with scholarships for more than half of members
We helped thousands connect with the healing power of consciousness practices and awarded life-changing scholarships to 50+ individuals.

The first 90 days focus on getting clear on where the money comes from, building the plan and materials to bring it in, and starting conversations with the right funders, with guidance at every step.
Progress depends on where you’re starting, how much time your team can give, and what we learn along the way.
You know which parts of your vision to build now and which to set aside.
You know who your best customers, donors and investors are, and why they will say yes.
You have a revenue model that shows where money comes from, what it costs to deliver, and what’s left to grow.
Your offers, memberships or programs are priced so the people doing the work are paid properly.
You have a prioritized list of investors, donors or grantmakers, and a timeline for approaching them.
You have a pitch or case for support that makes the right people lean in.
Your team has a short list of moves to make next quarter and a rhythm to stay on track.
Our work follows a clear, step-by-step process. We meet for focused working sessions, you bring your numbers and your questions, and between calls I build the models, plans and materials you need to move.
Understanding where your money really comes from, where it leaks, and what’s holding you back.
WHAT YOU'LL DO:
We review your revenue, costs, funding sources and team so you can see what’s working, what isn’t, and which levers to pull first.
Turning that clarity into a revenue and funding plan.
WHAT YOU'LL DO:
We shape your business model, pricing and funding mix, identify the investors, donors or grantmakers to approach, and build the pitch or case for support that brings them in.
Putting the plan to work in your organization.
WHAT YOU'LL DO:
We take the plan to real funders and customers, learn from their responses, refine as we go, and set a focused 90-day plan your team can run with.
Already underway? If you’ve already raised money or built a revenue model, bring what you have. We’ll start with the parts of your business that need the most attention.
You get a strategic partner who works alongside you. We decide together, I build what you need, and you leave every stage with something you can use.
Focused, live sessions with you and your key people. We work through your numbers, test ideas and make decisions in the room, so every meeting ends with clear next steps.
Questions don’t wait for the next meeting. Send a draft, a funder email or a tough decision and get a thoughtful response, so momentum doesn’t stall between sessions.
Revenue models, funding plans, pitch decks, cases for support and pricing structures, built to the standard investors, boards and major donors expect. They’re yours to keep and use.
Where it fits, I’ll make introductions to the funders, advisors, lawyers and operators I’ve worked with across tech, nonprofits and mission-driven business.
Ana Jimenez - Previous Business Client
This work is for founders of startups, nonprofits and mission-driven businesses who are growing, preparing to raise money, or trying to make their revenue reliable. You don’t need your revenue strategy figured out. You do need to be committed to building one.
You might be looking to get venture capital or angel investment for your startup, leading a nonprofit, or growing a business you started on passion and a few loyal supporters. Either way, the goal is the same: to make your vision financially sustainable, so it no longer depends on luck or your sweat equity.
Growing your organization is a priority right now, not something you’ll get to someday.
You have momentum, such as a team, a community or early revenue, and need a model that can keep up.
You’re preparing to raise money from investors, donors, grantmakers or a mix.
You need help with your revenue model, pricing, funding mix or pitch.
You’ll look honestly at the data, and change course when the evidence says to.
You want an organization that sustains your team as well as your mission.
You’re still exploring what your business or organization should be.
You want someone to build your strategy for you without your involvement.
You’re looking for a grant writer or someone to run your fundraising campaigns day to day.
You need a full-time executive rather than a strategic partner.
You’re not ready to act on what we find.
Not sure where to start? Book a free strategy call. We’ll look at where you are and whether a diagnostic, a retainer, or a custom strategy engagement is the right fit.
Aria Tau helps mission-driven founders build organizations with the revenue and funding to match their vision. Her experience spans startups and nonprofits: a cybersecurity startup she co-founded that raised $2M in its first year, a nonprofit community she grew from no funding to six figures in year one and $300K+ raised, and her own consulting practice.
She brings 15+ years across strategy, operations and entrepreneurship, including five years at McKinsey & Company and technology strategy and operations as a Senior Director at Nike.
Through Aria Tau Consulting, she helps founders get clear on where the money comes from, build a revenue model and funding plan, craft the pitch that brings funders in, and focus their team on the moves that matter most.

Why mission-driven founders keep rebuilding the systems they set out to replace.
Good intentions don’t change how an organization makes money. In this essay, I break down the three traps that pull purpose-led founders back into old business models, and the four conditions they need to build something new.
Let’s build the business behind it. Book a free strategy call. We’ll look at where you are, what’s in the way, and the best place to start.
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